Photo courtesy of South Park

News | 02.15.2022

South Park’s Latest Episode Jabbed At Racial Disparities In The Cannabis Industry

Tegridy Farms saw some competition when the first Black-owned cannabis business in the cartoon's history opened right across the street.

Now on its 25th season, South Park creators Trey Parker and Matt Stone have long been cannabis advocates. While the duo has used weed to joke around with throughout the cartoon series, last week’s episode saw them take a new, equitable approach to the cannabis industry. 

Inside the South Park series lies the marijuana grow operation Tegridy Farms, which has appeared several times during the 25 seasons, but last week brought some reform to our favorite fictional weed farm. 

The episode, titled “The Big Fix,” saw a big fix indeed. When the white Tegridy Farms owner Randy Marsh heads to a cannabis conference, he overhears people trying to boycott marijuana companies that don’t hire people of color. He then noticed that his farm employs far more White people than Black people, a realization he could have made a long time ago. 

In an effort to try and ramp up attention for his attempts to reform the farm, Marsh invites a couple over to dinner to feast on Tegridy’s farm-fresh hemp salad. The couple is the only Black couple in town, bluntly named the Blacks, and begins getting frustrated with Marsh when he whips out his phone and snaps a picture of the dinner to brag about online. 

Realizing this, the Blacks ask Marsh if they’ve been invited to dinner because they are Black, adding that they’ve had their fair share of dinner invites and follow-up Instagram pictures that were made to help white people seem “more inclusive.”

Near the episode’s end, Marsh persuades financial consultant Steve Black to work for his fam and consult for them, but bribing him with a handful of cash that was allegedly from Marsh’s new advertisements. After getting too caught up in Marsh’s games, Black decided to open South Park’s first Black-owned cannabis business dubbed Credigree Weed, directly across from Tegridy Farms. 

There have been some talks of Tegridy Farms coming to life after the show’s creators entered a $900 million deal with ViacomCBS, which would spark a new horror franchise, a South Park video game, and hopefully a new cannabis business based on the fictional Tegridy Farms. The new deal will also fund South Park for an additional five seasons until the agreement expires in 2027. 

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