Photo by Seth Rogen

News | 03.30.2022

Seth Rogen’s Houseplant Launches Package Redesign That Look Like LEGO Bricks

The new LEGO-like product packaging is 100% recyclable, with hopes consumers may want to reuse these unique, colorful tins.

Stackable, colorful, and if you stepped on it, you’d probably scream, Seth Rogen’s cannabis brand Houseplant just redesigned its packaging to resemble LEGO bricks.

Since Houseplant took the California market by storm with help from co-founder and writing partner Evan Goldberg and the previous partnership with Canopy Growth, Rogen has expanded operations to add decor-centered products like block lighters, ashtrays, and ceramics.

Houseplant’s new packaging redesign was created by Pràctica, an international architecture and design firm, alongside Ma-Ma, a multidisciplinary design studio based in New York City, reports The Growth Op.

Because there’s always a new cannabis business or product to try in legal markets throughout North America, it’s not uncommon for some to get lost in the mix. And although celebrity brands have the advantage of establishing a business based on fame, it looks like Rogen wants to create more brand recognition, identity, and innovation.

However, it was more than just aesthetics and branding for Houseplant. The new LEGO-like, stackable packages were designed to be reused over time.

Photo by Houseplant

According to The Growth Op, Pràctica co-founder Javier Arizu explains, “We wanted to leverage Houseplant’s playful identity and design as something that could be collected and reused…The stackable nature of the jar was conceptualized with this in mind.”

Each package is 100% recyclable, and each container has a label wrap made from cardstock paper. Besides being sustainable, which is a huge plus in our industry that’s constantly in need of materials and resources for products, the new redesign will hopefully help Houseplant stand out from competitors in the saturated market.

Houseplant’s new redesigned packages are currently available in selected dispensaries throughout California.

Herb Recommended Products:

Featured Brands:

Herb Recommended Products:

READ MORE

Unveiling The Top High-THC Strains To Grow In 2024
Learn |
02.05.2024
Unveiling The Top High-THC Strains To Grow In 2024
How To Make Cannabis Lotion: 1:1 THC, CBD
Guides |
24.07.2023
How To Make Cannabis Lotion: 1:1 THC, CBD
Ice Cream Marijuana Strain
strains |
28.02.2018
Ice Cream Marijuana Strain
How to Find 420 Friends in an Illegal State
culture |
31.10.2018
How to Find 420 Friends in an Illegal State
Top 5 Anime Movies To Watch While You’re High
Culture |
12.10.2023
Top 5 Anime Movies To Watch While You’re High
Should you use a Screen for a Bowl?
learn |
26.04.2018
Should you use a Screen for a Bowl?
How Long Does THC-P Last In The Body?
Learn |
02.05.2023
How Long Does THC-P Last In The Body?
Why You Build Up Cannabis Tolerance And How To Fix It
Learn |
27.06.2022
Why You Build Up Cannabis Tolerance And How To Fix It
15 Durable Pipes That Won’t Break And Shatter Your Stoner Heart
Learn |
12.08.2019
15 Durable Pipes That Won’t Break And Shatter Your Stoner Heart
How To Make Your Own Infused Pre Rolls
Guides |
15.07.2022
How To Make Your Own Infused Pre Rolls