How Former Division I Athletes Founded The Best Dispensary In New Brunswick, NJ

Until recent years, weed users had a bad rap. We’re “lazy, glued to the couch, and constantly reaching for the snack cupboard”.

But as someone who played elite hockey for 11 years (and still used cannabis on the weekends), I never really related to the lazy stoner stereotype. And neither did the founders of Earth & Ivy in New Brunswick, New Jersey.

These former Division I athletes have quite an impressive tale to tell. While their store’s product selection is just as impressive, let’s get you familiar with why Earth & Ivy exists in the first place.

Located at 355 George Street in New Brunswick, NJ, Earth & Ivy was the first recreational-only cannabis dispensary in the state. These founders had the itch to be in first place beyond the sports world.

If you’ve stopped by their modern and elegant location, you’d know that the product selection here is unmatched (but we’ll get to the goodies below). The real stars of the show are the people making it happen.

Earth & Ivy’s founders were competing as Division I athletes in football and soccer. Like any high-performing athlete, they had their fair share of injuries. Here’s where they went against the grain.

Instead of opting for harmful opioids and unnatural treatments, the founders looked to cannabis as a potential substitute. The results? Game-changing—literally. They learned effective and safe ways to manage injuries with the least side effects possible. In their own words, from their website, it “allowed us to be the truest form of ourselves.”

And now, they’re bringing those same healing powers to you. Earth & Ivy is a woman-owned small business looking to bridge the gap between professionalism and cannabis culture. They see a world where the herb can intertwine with our everyday lives—and they’re inviting you to live it.

This is one of the most relaxing strains in Earth & Ivy’s catalog. Sugar Sand by JERZY LANDSCAPES is a blissful 23.85% THC Indica-dominant hybrid bred to deliver deep relaxation with every hit.

What’s truly interesting about this strain is its blend of flavors and aromas, offering a rich sensory experience. It’s packed with notes of diesel, fuel, earth, and subtle hints of sweetness that’ll mentally transport you to warm tropical beaches.

Made by crossing GMO and Fatso strains, Sugar Sand is an exceptional choice for those looking for maximum flavors and vibes.

Prefer disposable vapes? Check out this 1g powerhouse. Full Service Gas is another pick for true New Jersey OGs who crave a potent kick.

Crafted as a tribute to Sour Diesel, this vape features real terpenes to bring out an incredibly true-to-plant experience. With balanced, long-lasting effects and a rich diesel-forward taste, this vape hits in all the right places.

Stop by in person or order online for pick-up or same-day delivery within a 10-mile radius ($100 minimum order).

Address: 355 George Street, New Brunswick, NJ 08901

Hours: Open Daily 10am – 10pm

Phone: (732) 317-2992

Services: Pick-up and same-day delivery

For more products and information about Earth & Ivy, visit their website at earthandivy.co.