How Former Division I Athletes Founded The Best Dispensary In New Brunswick, NJ

Until recent years, weed users had a bad rap. We’re “lazy, glued to the couch, and constantly reaching for the snack cupboard”.

But as someone who played elite hockey for 18 years (and still used cannabis on the weekends), I never really related to the lazy stoner stereotype. And neither did the founders of Earth & Ivy in New Brunswick, New Jersey.

These former Division I athletes have quite an impressive tale to tell. While their store’s product selection is just as impressive, let’s get you familiar with why Earth & Ivy exists in the first place.

Located at 355 George Street in New Brunswick, NJ, Earth & Ivy was the first recreational-only cannabis dispensary in the state. These founders had the itch to be in first place beyond the sports world.

If you’ve stopped by their modern and elegant location, you’d know that the product selection here is unmatched (but we’ll get to the goodies below). The real stars of the show are the people making it happen.

Earth & Ivy’s founders were competing as Division I athletes in football and soccer. Like any high-performing athlete, they had their fair share of injuries. Here’s where they went against the grain.

Instead of opting for harmful opioids and unnatural treatments, the founders looked to cannabis as a potential substitute. The results? Game-changing—literally. They learned effective and safe ways to manage injuries with the least side effects possible. In their own words, from their website, it “allowed us to be the truest form of ourselves.”

And now, they’re bringing those same healing powers to you. Earth & Ivy is a woman-owned small business looking to bridge the gap between professionalism and cannabis culture. They see a world where the herb can intertwine with our everyday lives—and they’re inviting you to live it.

This is one of the strongest strains in Earth & Ivy’s catalog. Diamond Dust, an Indica-dominant hybrid, was bred to perfection by Clade 9 Genetics to reach a whopping 32% THC.

Made by crossing Sour Bubble and Double Dream, this strain is a solid choice for connoisseurs looking for a punch. Expect bursts of motivation, a lifted mood, and subtle tingles from head to toe.

Prefer disposable vapes? Check out this 1g powerhouse. Full Service Gas is another pick for true New Jersey OGs who crave a potent kick.

Crafted as a tribute to Sour Diesel, this vape features real terpenes to bring out an incredibly true-to-plant experience. With balanced, long-lasting effects and a rich diesel-forward taste, this vape hits in all the right places.

For edible lovers, we suggest biting into the artisanal Belgian chocolate of The Cannajolt.

This delicious work of art is shaped like a surfboard and contains 100mg THC, real terpenes, and a Sativa blend for a jolt of energy. Its effects settle in with feelings of energy, mood elevation, focus, and an “LFG” mood.

Stop by in person or order online for pick-up or same-day delivery within a 10-mile radius ($100 minimum order).

Address: 355 George Street, New Brunswick, NJ 08901

Hours: Open Daily 10am – 10pm

Phone: (732) 317-2992

Services: Pick-up and same-day delivery

For more products and information about Earth & Ivy, visit their website at earthandivy.co.