Photo by UpNorth Humboldt

News | 10.01.2024

UpNorth Humboldt: Bringing Legacy Cannabis To Hall Of Flowers

Get to know the brands keeping Humboldt's cannabis heritage alive.

It’s no secret that California has some of the best weed in the US. Maybe even the world. But where does it come from?

Look no further than Humboldt County, the OG hub of cannabis cultivation. With the optimal weather conditions for growing top-shelf herb, only a few brands are lucky enough to offer flower grown in this unique region.

This past weekend at Hall of Flowers, we caught up with the distributor responsible for connecting Cali brands with premium Humboldt cannabis. Meet UpNorth Humboldt, a company that’s all about keeping Humboldt’s legacy alive and well.

UpNorth's Debut At Hall Of Flowers

For UpNorth, this Hall of Flowers was a big deal. It was their first time at the event, and they came in representing a whole roster of top-notch brands. Fig Farms, Clout King, Space Gem, Globs, and that’s just the start.

UpNorth isn’t your average distribution company solely focused on getting weed from point A to point B. It’s about what kind of weed they’re distributing. They’re are on a mission to keep the spirit of Humboldt cannabis burning bright. Their motto? “Legacy burns better.” And after chatting with them, we can see why.

UpNorth is all about that Humboldt lifestyle. Most of their brands are straight out of Humboldt County, with a few Bay Area players who share the same love for those legacy strains. But beyond great weed, they’re selling a piece of cannabis history.

And they’re not stopping at bud. UpNorth just dropped their own clothing line. Soon, you’ll be able to rock the Humboldt lifestyle even when you’re not lighting up.

From The Redwoods To Your Door

One of the coolest things about UpNorth? They’re bringing Humboldt’s precious bud to the whole state. You can find their products from the Oregon border all the way down to San Diego.

When it comes to their products, UpNorth promised us that everything from all their brands is going to be consistent and top-shelf. In their words, it’s going to “get you lit and keep you coming back.”

Keeping The Landrace Alive

Photo by UpNorth Humboldt

Here’s one thing that really stuck with us: UpNorth’s commitment to landrace strains. These are the OG cannabis varieties that have been around for centuries. As they put it, “We want our landrace to stay alive, you know, landrace, it doesn’t die.”

It’s this dedication to cannabis “roots” that sets UpNorth apart in a market that’s always chasing the next big thing. With their first Hall of Flowers under their belt and a growing family of brands, UpNorth Humboldt is connecting California to a piece of cannabis history, one bud at a time.

For more information about UpNorth Distribution, visit their website at upnorthhumboldt.com.

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