Behind The Brand: Edie Parker Flower, A Brand For The People

You might know the brand Edie Parker for its original, vintage-looking pieces like clutches, jewelry, and even home goods.

Since its launch in 2010, the brand has made its way into popular retailers like Saks Fifth Avenue, Moda Operandi, Neiman Marcus, and Bergdorf Goodman.

Founder Brett Heyman always had an affinity with mid-century style. She was constantly on the hunt for acrylic American-made clutches and handbags from the 50s and 60s.

When she could no longer find these cherished pieces, Heyman decided to bring them back to the retail scene but with a modern twist. Simply put, Edie Parker creates pretty things that make you happy.

The same goes for its extension into cannabis and related goods.

If a product doesn’t stand out with vibrant colors and unique features, Edie Parker won’t have it. This is especially true for the brand’s venture into cannabis, Flower by Edie Parker.

The brand features a line of colorful collectives “for friends in high places,” reads its website. What’s impressive about Flower by Edie Parker is how it’s the first brand to merge the fashion world with cannabis.

Now, it strives to help cannabis users find ways to stay entertained during a night in, or spark up with exciting products for a night out.

All products by Edie Parker Flower are made only using the highest quality materials, emphasizing a sense of luxury that’s hard to come by in the cannabis space.

Creating high-quality, unique goods for cannabis consumers isn’t all that Flower by Edie Parker is up to. The brand has launched different campaigns and products that center around its social equity efforts.

In honor of Pride month, Flower by Edie Parker launched more colorful accessories like its “Say Gay” lighter, clutches, and lighter bags.

This phrase stems from Florida’s “don’t say gay” bill that prohibits classroom discussions about sexual orientation and gender identity.

In an effort to give back, Flower by Edie Parker is donating 15% of all proceeds from the “Say Gay” products to the queer educational association GLSEN.

Flower by Edie Parker is also a firm believer in women’s empowerment. Earlier this year, the brand launched the “Weed’s Come A Long Way, Baby” ad campaign around the increase in women cannabis users.

The campaign was inspired by the 50s and 60s Virginia Slims female cigarette advertisements with the slogan, “You’ve Come A Long Way, Baby.” These advertisements would applaud women for fighting for the right to vote, right to work, and living more equally alongside men.

For Brett Heyman, she said the women in the Virginia Slims ads “were so groundbreaking—the Virginia Slims woman was stylish and independent and bold. But in 2022, she doesn’t smoke cigarettes. She smokes flower.”

She added, “Our brand has always had an affinity for vintage design and aesthetic, so it’s common for us to look back to other eras for inspiration.”

For more information about Flower by Edie Parker, visit its website at edieparkerflower.com.