Cann: The Hangover-Free Social Tonic That’s Rebranding Nights Out

We all have our vices. When it comes to a night out, there’s no denying that booze is the more accepted option in society, even in the age of cannabis legalization.

So what happens to the folks who prefer a chill THC buzz? Those with sensitive tummies and can’t handle alcohol? Or simply the drinkers who don’t know their limits? Until Cann entered the picture, our community had to step outside for a buzz. After all, smoking indoors can be a big no-no.

But what if there was an all-natural cannabis beverage that beats alcohol in every sense? In terms of effects, calories, and flavors, Cann‘s Infused Social Tonics take the cake. With options for every user, Cann has become a name weed lovers can trust.

Read on to learn more about the brand, our favorite social tonics, and an exclusive interview with the company’s CEO and co-founder, Jake Bullock.

Cann is a cannabis-infused beverage brand done right. With the fewest ingredients possible, a fraction of the calories in a beer, and all-natural flavors sourced from around the globe, Cann is undoubtedly one of the most trusted brands in the North American cannabis space.

For starters, their cannabis-infused social tonics were the first of its kind. Even better, Cann wanted all consumers, beginners and seasoned, to have access to beverages that suit their personal tolerance and preferences.

These mouthwatering social tonics were designed to keep you perfectly sociable without the dreaded hangover the next day. And they’ve even caught the eye of high-profile celebrities like singer-songwriter Tove Lo and actor Adam DeVine, who partnered with the company to launch their own flavors.

Below, we’ve highlighted some best-selling beverages from Cann and an exclusive interview with the company’s CEO and co-founder, Jake Bullock. Keep calm and read on.

Do you prefer to microdose THC with added relaxation from CBD? Or what about a moderate dose of THC with the most refreshing flavors on the planet? Whatever’s up your alley, Cann has something for you.

Cann currently has 3 delicious flavors to choose from, using all-natural ingredients sourced worldwide from Sicily, Mexico, and Florida. Check them out below:

• Lemon Lavender
• Grapefruit Rosemary
• Blood Orange Cardamon

Available in packs of 4, these breezy beverages are not only delicious but promote upbeat and social effects. With 2mg of THC and 4mg of CBD per can, they offer the perfect dose for social settings and a new kind of liquid courage. Even better, you won’t pay the price the following morning.

With about 30 calories per can, clean ingredients from around the world, award-winning flavors, and zero regrets, Cann‘s Social Tonics have quickly become the new go-to.

Want to learn more about North America’s favorite cannabis beverage company? See below our exclusive interview with Cann‘s CEO and co-founder, Jake Bullock.

It’s awesome to chat with you, Jake. Could you give our readers a quick overview of your company, Cann, and why you brought it to life?

We launched Cann in 2019, and it quickly became and has remained the #1 selling THC-infused beverage in America. With 80% of adult drinkers wanting to drink less alcohol, we aimed to create a healthier alcohol alternative that helps consumers take the edge off without going over the edge. We’re now available in many states across the US, and we’re excited to continue our mission of shifting the culture around social drinking. 

Were there certain experiences with alcohol that inspired you to create Cann? Why was it so important for you to offer an alternative?

When Luke, my co-founder, and I were in college, we were drinking heavily and waking up the next morning feeling awful and very anxious. We didn’t want to stop socializing or going out, but we wanted a sustainable alternative. 

With Cann, we were also looking to create a cannabis experience that didn’t feel so juvenile and something that could easily integrate into the bar or nightlife scene one day. Alcohol and caffeine are mild intoxicants that have been integrated into social drinking throughout human history, and we drink them in microdoses. Cann creates a similar experience to these drinks with a healthier intoxicant. 

In addition to Cann being low-calorie and made with natural ingredients, we pride ourselves on having a product with sophisticated flavor profiles. Our flavors such as Blood Orange Cardamom, Grapefruit Rosemary, and Lemon Lavender, wouldn’t feel out of place alongside fine wines and craft beers. 

With a cannabis-infused beverage, the effects onset and subside quickly, just like a glass of wine. This means consumers who may have a fear of being “too high” from past experiences with cannabis can celebrate that they’ll finally have a session-able experience.

Besides being alcohol and hangover-free, what makes Cann’s beverages stand out among the sea of cannabis-infused drinks today?

Our product is also perfectly dosed with just 2mg of THC and 4mg of CBD, creating a session-able cannabis experience many novices are not used to. We’ve also expanded our availability across the country and introduced new products like Roadies (an ultra-portable version of Cann) to meet our consumers’ needs. 

People also love to support brands they can connect with on a human level, which is why we’ve rooted our brand’s voice in humor and inclusivity, while staying on the pulse of current culture. We’ve built this rapport with our consumers through marketing campaigns like Taste So Good for Pride 2022 and our Cann-Do Holiday Campaign from 2022. 

In addition to our product and brand, we’re backed by a number of well-trusted, elevated tastemakers that many consumers look to for style and inspiration. Having names like Gwyneth Paltrow and Rosario Dawson behind us has not only led to growing consumer trust but it’s also shifted our demographic away from that of the stereotypical “stoner.” 

Are there drawbacks to being a cannabis beverage brand in a mainly smokeable market? In other words, how do you inspire smokers to experiment with beverages?

We were never setting out to compete with flower or oils for the traditional stoner. Cann was made to be a healthier alcohol alternative for those looking to do the same amount of socializing with a lesser amount of drinking. Being a microdosed product, Cann, those who have built a tolerance to THC will need to drink more product to get high.

Regardless of that, cannasseurs can still enjoy our beverages alongside any other means of getting high they please. With social drinking such a large part of our culture, Cann encourages and inspires both traditional stoners and cannabis novices to show up and experiment with our product in social situations. 

Aside from offering an alternative to alcohol, is normalizing cannabis use a part of your company’s mission? How are Cann’s beverages breaking the stigma around cannabis consumption?

Absolutely. While alcohol sales at bars and clubs are down, consumers will always be looking to take the edge off when they socialize. We believe the normalization of natural vices will reignite the nightlife economy in a similar way to when bars and clubs first began ticketing events for DJs and performers. Cann is a product we believe not only serves as a true alcohol substitute but also illustrates how far the cannabis industry has come. As we have elevated cannabis from bongs and weed brownies to session-able tonics, we’ve elevated our consumers and opened up cannabis to a whole new demographic. 

We’ve seen Cann partner with various celebrities, from Adam DeVine to Tove Lo. Do you have specific criteria when seeking celebrity partnerships? How do you ensure your brand’s message and values are appropriately conveyed?

We aim to work with celebrities and tastemakers that align with our brand’s values and genuinely love our product. These celebrities who have taken to our product are aligned with our mission to subvert drinking culture and change the way we socialize. As a queer-founded company, we understand that there is a certain approach that can often resonate more with a larger audience and that usually includes a comedic or artistic approach.

We also really love to partner with queer talent and allies to uplift other diverse voices that are so often lifted out of the narrative in modern cannabis culture. Aligning with these unique tastemakers creates a shortcut for consumers to easily understand our brand and what we stand for.  

On a more personal note, what’s your all-time favorite beverage from Cann, past or present, and why?

All Cann, of course, but probably right now, coming off of summer and heading into holiday travel, I’d have to go with Roadies! Roadies are a quick and easy way to bring the social buzz and delicious flavor of Cann anywhere you go. Whether you’re headed to a musical festival, a bar, on a hike, hitting the beach, or en route to visit family for the holidays, Roadies pack the full Cann experience in a pocket-sized packet.